1. Introduction
At RoofRegen Ltd, we want you to understand how our website uses cookies and similar technologies.
This Cookie Policy explains what these technologies are, why they may be used, how they relate to advertising through Meta and Google Ads, and how you can control your choices.
We aim to provide clear information and meaningful control over optional tracking.
You can browse our website, explore our services and request a roof-care quotation without having to agree to optional advertising cookies.
This policy should be read alongside our Privacy Policy, which explains how we collect and use personal information more generally.
2. Who We Are
RoofRegen Ltd Company Number: 17415438 Registered Office: 10 Bayside Close Poole England BH15 4FW
Website: https://www.roofregen.co.uk/
Telephone: 0330 137 2017
Email: sales@roofregen.co.uk
RoofRegen Ltd is responsible for the website and for determining the purposes of the cookie and tracking activities it chooses to deploy.
If you have questions about this policy or your privacy choices, please contact us.
3. What Are Cookies?
Cookies are small pieces of information that websites can store on a device, such as a computer, tablet or mobile phone.
They may help a website:
- Operate correctly.
- Maintain security.
- Remember your preferences.
- Understand how visitors use the website.
- Measure the effectiveness of advertising.
- Support advertising activities where permitted.
Some cookies are removed when you close your browser.
Others remain for a longer period, depending on their purpose and settings.
Cookies are not the only technologies that can perform these functions.
Websites can also use technologies such as tracking pixels, browser storage and other methods that store or access information on your device.
Similar privacy rules may apply to those technologies.
For simplicity, this policy uses the term cookies and similar technologies.
4. Types of Cookies and Technologies We May Use
RoofRegen's website may use several categories of cookies and similar technologies.
Whether a particular technology is active depends on the website's configuration and your choices.
4.1 Strictly Necessary Cookies
These are used for purposes necessary to operate the website or provide a service you have requested.
They may support functions such as:
- Essential website operation.
- Security and protection against misuse.
- Remembering your cookie preferences.
- Maintaining the technical operation of forms.
- Supporting necessary website functions.
Where the relevant legal exception applies, these technologies do not require consent.
However, we still aim to explain their purpose clearly.
Strictly necessary technologies are not used as a general exemption for advertising or profiling.
4.2 Website Statistics
Website statistics can help us understand how visitors use RoofRegen's website.
For example, they may help us understand:
- Which pages visitors use.
- How visitors navigate between pages.
- Whether website features operate effectively.
- Whether visitors encounter technical errors.
- Which parts of the website may need improvement.
Some statistics technologies require consent.
Under UK law, certain technologies used solely for specified statistical purposes may qualify for an exception to the consent requirement.
Where we rely on that exception, we must provide clear information and a simple, free way to object.
We will not assume that all analytics or tracking tools qualify for this exception.
Statistics used for advertising, cross-site tracking or profiling may be subject to different requirements.
4.3 Advertising and Advertising Measurement
RoofRegen advertises through Meta, including Facebook and Instagram, and through Google Ads.
Where enabled and permitted, website advertising technologies may help us:
- Understand when visitors arrive from an advertisement.
- Measure whether advertising contributes to enquiries.
- Assess advertising campaign effectiveness.
- Understand relevant advertisement interactions.
- Support permitted remarketing or audience activities.
These technologies may involve cookies, pixels or other identifiers.
We ask for the required consent before using non-exempt advertising tracking on our website.
You can reject this optional tracking and still use our website.
4.4 Preference Technologies
Some technologies may help remember website settings or preferences.
Whether consent is required depends on their purpose and whether a valid legal exception applies.
Where a technology is used solely for an eligible appearance or functionality preference, we will provide the information and objection mechanism required by law.
Other optional preference technologies will be used only with the required consent.
5. Meta: Facebook and Instagram Advertising
RoofRegen advertises its roof-care services through Meta, including Facebook and Instagram.
Our advertising may relate to services such as:
- Roof Cleaning & Moss Removal.
- RENOTEC Roof Coating & Colour Restoration.
- Minor Roof Repairs.
- Gutter Cleaning & Clearing.
- Relevant RoofRegen promotions.
When permitted, Meta-related website technologies may help measure whether visits or enquiries are associated with advertising campaigns.
They may also support relevant audience or remarketing activities.
Depending on the actual configuration, these technologies may process information such as:
- Browser or device information.
- Website interactions.
- Advertising identifiers.
- Advertisement referral information.
- Relevant enquiry or conversion events.
We require the appropriate consent before using non-exempt Meta advertising tracking on our website.
Meta may also collect and use information when you interact directly with Facebook or Instagram, under its own privacy practices.
Meta Privacy Policy: https://www.facebook.com/privacy/policy/
Meta Advertising Preferences: https://www.facebook.com/ads/preferences/
6. Google Ads
RoofRegen uses Google Ads to promote its services to people looking for roof cleaning, moss removal and related services.
Where enabled and permitted, website advertising technologies associated with Google Ads may help us:
- Understand whether a visitor came from an advertisement.
- Measure relevant quotation enquiries.
- Evaluate advertising performance.
- Improve how our advertising campaigns are managed.
- Support permitted advertising or remarketing activities.
Depending on the website's actual configuration, this may involve cookies, other identifiers or conversion-measurement information.
We obtain the required consent for non-exempt advertising storage and tracking before using it on our website.
Google also processes certain information through its own advertising services, subject to its applicable privacy terms.
Google Privacy Policy: https://policies.google.com/privacy
Google Advertising Controls: https://myadcenter.google.com/
7. Website Enquiries and Advertising
You may arrive at RoofRegen's website after clicking an advertisement on Facebook, Instagram or Google.
You may then choose to:
- Read about our services.
- Explore the areas we cover.
- View our project gallery.
- Complete a quotation form.
- Call RoofRegen.
- Request an assessment.
Submitting an enquiry is a separate action from accepting optional cookies.
If you submit a quotation form, we use the information you provide to respond to your enquiry as explained in our Privacy Policy.
Rejecting optional advertising cookies does not prevent you from requesting an assessment or quotation.
Depending on applicable consent choices and the technologies in use, we may have less information available to measure how a particular advertisement contributed to an enquiry.
8. Facebook and Instagram Lead Forms
Sometimes you may submit a RoofRegen enquiry directly through a Facebook or Instagram advertisement.
In those circumstances, you may not visit our website at all.
The form and relevant platform technologies are operated through Meta's services.
If you submit a RoofRegen lead form, we may receive the contact and service information you have chosen to provide.
We use this information to respond to your request, confirm which service you require and help arrange an appropriate assessment.
This type of enquiry is separate from the cookie choices available on our website.
Further information about these enquiries is provided in our Privacy Policy.
9. WhatsApp, SMS and Appointment Booking
When you submit an enquiry, RoofRegen may contact you through an appropriate permitted channel to confirm your requirements.
For example:
- You submit an enquiry through Facebook or Instagram.
- We receive the details you provided.
- You receive a relevant WhatsApp or SMS message, where that communication is permitted.
- We ask you to confirm which roof-care service you require.
- Once confirmed and appropriate, we provide an assessment booking link.
- You can select an available date and time.
- We may send relevant booking confirmations and appointment reminders.
Where required, permission to initiate WhatsApp communication is collected separately from website cookie consent.
Accepting or rejecting advertising cookies does not itself subscribe you to WhatsApp messages, SMS marketing or future promotional offers.
Our Privacy Policy explains how we handle enquiry and appointment information and how you can manage communication preferences.
10. First-Party and Third-Party Cookies
First-Party Cookies
These are generally associated with the website you are visiting.
They may help maintain necessary website functions or remember your choices.
Third-Party Cookies and Technologies
These may be associated with external organisations whose services are used on a website.
Depending on the features and consent choices, third-party technologies may support:
- Advertising measurement.
- Advertising or remarketing.
- Embedded content.
- Other specifically disclosed website functionality.
Their purposes and the information involved depend on the actual implementation.
The distinction between first-party and third-party technologies does not, by itself, determine whether consent is required.
The purpose and applicable legal requirements are what matter.
11. How Long Cookies Last
roofregen_consent is a strictly necessary, first-party cookie set by this website. It stores your optional category choices, the consent version and the time you saved them for up to 180 days. It contains no name or contact details. If it expires, is deleted or the consent version changes, we ask again.
External customer reviews load only if you allow embedded reviews. The provider controls its own storage and retention; opening reviews in a separate tab is also available. Secure enquiry forms are a separate service you request. Other provider technologies and their durations must be audited before launch. The Meta Pixel (ID 2975613922805113) loads only after you allow Advertising & marketing. It sends PageView events to Meta to measure advertising and may set advertising cookies such as _fbp and _fbc, typically lasting up to 90 days. It is not loaded when you reject marketing cookies. Withdrawing permission stops tracking and reloads the page. Google Analytics 4 (measurement ID G-0CM1Q4RQJJ) loads only after you allow Website statistics. It measures page visits and may set first-party _ga and _ga_* cookies, typically lasting up to two years. Analytics event-data retention is controlled in the Google Analytics property and must be reviewed before launch. Withdrawing statistics permission stops loading Analytics on the reloaded page. Google Tag Manager (container GTM-57W795FD) loads only after you allow Website statistics or Advertising & marketing. Your choices are passed separately using Google Consent Mode: statistics controls analytics storage, while marketing controls advertising storage, advertising user data and personalisation. The container manages tags rather than being an analytics product itself; the tags published in it determine additional providers, cookies and retention periods and must be audited before launch. The no-JavaScript iframe is omitted so it cannot bypass these consent controls.
Different cookies and similar technologies may remain on your device for different periods.
Session Technologies
Some are intended to expire when you close your browser or shortly afterwards.
Persistent Technologies
Others may remain between visits for a specified duration.
The length of time depends on the purpose, configuration and the organisation responsible for the technology.
We aim to use retention periods appropriate to the intended purpose.
Details of individual technologies and their applicable durations are provided through our Cookie Preferences or cookie information table where relevant.
12. Your Cookie Choices
Accept all, reject optional cookies or choose individual categories. Optional purposes are off until you allow them. Changes are saved for up to 180 days. Withdrawing an existing permission reloads the page to stop previously loaded optional code. We cannot delete cookies held on another provider's domain; you can manage those through your browser settings.
Where optional cookies or tracking technologies require consent, you can choose whether to allow them.
Our website's cookie controls provide choices to:
Accept All
Permit the optional categories presented to you.
Reject Optional
Decline optional technologies that require consent.
Manage Preferences
Review the available categories and select which optional purposes you wish to permit.
Necessary technologies may remain active where a valid legal exception applies.
Where a separate statistical or appearance exception is used, you will also be provided with the required means to object.
Your choices should not affect your ability to read our core website content or request an ordinary roof-care quotation.
13. Changing or Withdrawing Consent
Accept all, reject optional cookies or choose individual categories. Optional purposes are off until you allow them. Changes are saved for up to 180 days. Withdrawing an existing permission reloads the page to stop previously loaded optional code. We cannot delete cookies held on another provider's domain; you can manage those through your browser settings.
You can change your cookie choices after making an initial selection.
Use the Cookie Preferences link on our website to reopen the available controls.
Where consent is withdrawn, we stop the relevant consent-dependent tracking for future activity.
Withdrawing consent does not automatically remove information already processed lawfully before withdrawal.
You may also manage or delete cookies using your browser settings.
Deleting cookies can remove saved preferences and may cause the website to ask you to make your choices again.
14. Browser Settings
Most web browsers allow you to control or delete cookies.
You may be able to:
- View stored cookies.
- Delete individual cookies.
- Clear browsing information.
- Block certain cookies.
- Change privacy settings.
The available options depend on the browser and device you use.
Blocking all cookies may affect some website functions, including settings needed for your chosen preferences.
Our website should still allow you to decline optional advertising tracking without having to block every cookie.
15. Advertising Preferences Outside Our Website
Your preferences on RoofRegen's website are separate from advertising settings you may have within Facebook, Instagram and Google.
You can review relevant advertising controls through the following links.
Meta Advertising Preferences: https://www.facebook.com/ads/preferences/
Google Advertising Controls: https://myadcenter.google.com/
Adjusting these external preferences does not necessarily replace your cookie choice on RoofRegen's website.
Likewise, rejecting RoofRegen's optional cookies does not automatically change the settings of your accounts with Meta or Google.
16. Your Personal Information
Some cookies and tracking technologies can involve personal information.
Where this occurs, we must also comply with applicable data protection requirements.
Our Privacy Policy explains:
- What personal information we collect.
- Why we process it.
- Relevant lawful bases.
- How information may be shared.
- International data transfers.
- Retention.
- Your privacy rights.
- How to make a complaint.
If you have questions about your personal information, please contact us.
17. Updates to This Cookie Policy
We may update this policy if:
- Our website changes.
- New features are introduced.
- Our use of advertising changes.
- The technologies used on the website change.
- Applicable privacy legislation or guidance changes.
Where a material change affects optional tracking purposes or the basis on which we use technologies, we will update the relevant information and obtain fresh consent where required.
We will update the date at the beginning of the policy when changes are made.
18. Contact RoofRegen
For questions about cookies, advertising technologies or your privacy choices:
RoofRegen Ltd Email: sales@roofregen.co.uk Telephone: 0330 137 2017 Website: https://www.roofregen.co.uk/ Registered Office: 10 Bayside Close Poole England BH15 4FW Company Number: 17415438